GROW YOUR BUSINESS THROUGH GREAT PRODUCT, SALES & CHANNEL STRATEGIES

At The Channel Sherpas, we guide technology businesses through the challenging terrain of building successful productionisation, go-to-market & sales strategies.

We've walked in your shoes as manufacturers, partners and end customers, giving us unique insight to help clients develop and implement powerful, profitable strategies that truly deliver results. And, we won’t leave you on your own near the summit, we partner with you from ideation through execution, guiding you all the way.

Discover our services

ESTABLISHED TECHNOLOGY MANUFACTURERS

Refining and Redefining existing strategies and programs to set them up for renewed success. We help guide vendors into new markets and in the launch of new products, giving your team and your partners the skills and tools to drive growth.

Our collaborative and interactive approach means that we can tailor our services to your exact needs.

Let us guide your business towards success by scheduling a consultation with our channel strategy experts.

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Sales & Channel Strategy Development & Program Design

Grow your revenue without piling on costs. Our expert consultant team can work with you to craft strategic solutions that expand your business reach and capability through your different sales channels (direct, indirect eCommerce).

Develop Vendor-Vendor-Partner Ecosystems to Drive Growth

Take your business to the next level by developing vendor to vendor and vendor to partner ecosystems that allow the creation of complete multi-vendor solutions for customers.

SOFTWARE & SaaS START-UPs

Creating a blueprint for success through our Sale & Scale Ready framework, we help start-ups and scale-ups build the foundations for sustainable growth.

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Optimise and modernise your Channel program to grow business

Unleash the power of your partner community with data-driven insights and innovative strategies that will build engagement and propel your business to its peak. Stay ahead of the curve by tailoring your program to the world of SaaS and recurring revenue models.

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Build Successful Strategies to enter New Territories or Launch New Products / Services

How you go to market - be that directly or through your partner community - can be central to success of a new product offering or a move into new markets. We can support you in investigation, planning and execution.

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Get your business ‘Sale & Scale’ Ready

Build out productisation and sales / go-to-market strategies that work to scale your revenues and make your business more attractive for investment and sale.

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Skill Up Your Sales & Channel Teams for High Performance

Set your channel management team up for success with innovative tools and fresh thinking.

Build a high-performance culture focused on growth.

Team building & training can be conducted at your location or remotely via video conferencing.

One of our popular programs is a multiday off-site, including in-depth workshops and strategy development sessions.

The syllabus can be customized to achieve certain objectives or around time constraints.

Our vision

Navigating Your Channel Journey

At The Channel Sherpas, we understand that building successful sales strategies & channel partnerships is a complex journey filled with unique challenges. With over 25 years of deep experience managing international sales & channel partnerships – as an end user, a manufacturer, and channel partner – we’ve learned firsthand the immense power of a well-designed sales & channel strategy—and the common pitfalls that can hold businesses back.

We established The Channel Sherpas to provide the trusted guidance and strategic clarity these businesses needed. Like skilled mountain guides, we assist businesses in the broadcast, professional video and SaaS technology industries navigate their challenging journey, crafting strategies that grow sales, build powerful partnerships, improve engagement, and deliver sustained growth.

Whether it's developing a new strategy and program, optimising existing strategies, or expanding into new markets or with new products, we don't just advise—we partner closely, ensuring each step of the journey is purposeful, clear, and rewarding.